B - What you're going to learn in this book

I'm going to show you

The most important thing you're going to learn from reading this book is how to get the highest percentage of your happy customers to write well-written, 5-star Google reviews for your business without you or your staff coming across as pushy, needy, or irritating. You're going to learn how to create an environment where your customers look forward to writing reviews and your staff looks forward to asking for them. By the time you finish this book, you will know how to become the highest-rated, most reviewed, most trusted business in your community. But wait, there's more.

If your sole reason for getting reviews is to become the highest rated, most reviewed and most trusted business in your community, you're missing the Big Picture.

I'm not teaching you these skills for the sake of becomming the highest-rated, most reviewed, most trusted business in your community. I'm teaching you these skills so that you can:

Attract new customers

Create a wonderful working environment where your staff wants to come to work.

Enhance your relationships with your employees and customers

Generate referrals and repete business from your happy customers

Sleep at night knowing that your team is killing it with respect to customer service and asking for (and getting) 5-star customer reviews.

That may sound like a lofty promise, and it is, but I am comfortable making it because I've seen business after business achieve this goal oftentimes in under 30 days. I understand that you might be competing with larger businesses that currently have hundreds or even thousands of Google reviews. It does not matter that they've had a head start gathering reviews or they're bigger than you or they serve more customers than you currently serve. Once you implement the Review Integrity Method, you and your team will be generating Google reviews at a much faster rate than any of your competitors, even those with 2-3 times the customer base. Not only that, but the quality of your reviews will be infinitely better than your competitors prompting Google to move your business up in the search results giving you access to a much larger audience of potential customers.

Here's a question I ask all of my clients and I want to ask you the same question. What is more important? Would you rather have 1,000 well-written, 5-star Google reviews, or 1,000 happy customers who tell everyone they see how great your company is at every opportunity? Most of my clients tell me they want both, and you should want both too.

If you focus your attention on getting Google reviews two things will happen. You will acquire them at the expense of losing customers and potential customers and you will never really feel good about yourself or how you're treating your customers. I will explain this in more detail further in the book. If you focus on creating an environment where your customers are so impressed with your service that they can not shut up about you ... and you ask them to write a review following the "Perfect Google Review Request Script," I will teach you how to do in Chapter 6, you will get Google reviews at a much faster rate and you will be attracting.

You're going to learn:

How to identidy why the 9 primary reasons your staff is reluctant to ask for a review

Let me start with a broader view of what you're going to learn and them I'll get more specific.

You will learn how implementing an ethical review practice will impract your business 

You will learn how to use your reviews to improve the quality of your service

How to create a culture that 

You will +6

The benefits of implimenting an ethical review practice

How to use customer reviews to 

1. The Power of Implementing an Ethical Review Practices: Understanding why integrity matters in the world of online reviews.

2. Building Customer Relationships: How to use reviews as a tool to enhance customer relationships rather than exploit them.

3. Google's Perspective: Insights into what Google values in a review and how to align with their guidelines.

4. The Flaws in Common Approaches to Gathering Reviews: Identifying the downsides of popular review-gathering techniques.

5. Balancing Convenience and Authenticity: Navigating the fine line between convenience and genuine customer feedback.

6. Handling Short and Unhelpful Reviews: Strategies to encourage customers to leave detailed and valuable reviews.

7. The Impact of Reviews on Search Rankings: Understanding how reviews contribute to your business's visibility in search results.

8. Overcoming Employee Reluctance: Techniques to motivate and empower your staff to ask for reviews confidently.

9. Creating a Positive Review Environment: Establishing a culture that encourages customers to provide feedback at their convenience.

10. Addressing Customer Concerns: Dealing with potential issues before requesting a review.

11. The Role of Reciprocity: Leveraging the principle of reciprocity to encourage customers to leave reviews willingly.

12. Using Reviews for Referral Generation: Turning review requests into opportunities for customer referrals.

13. Identifying Quality Review Software: Knowing what features to look for in review software that aligns with Google's terms of service.

14. How to Respond to Reviews (Good and Bad): Crafting effective responses to both positive and negative reviews.

15. The Downsides of QR Codes: Understanding the potential pitfalls of using QR codes for review requests.

16. WiFi-Related Filtering: Recognizing how using office WiFi for reviews might impact the legitimacy of your reviews.

17. Diversifying Review Platforms: Exploring why reviews on various platforms, not just Google, contribute to a robust online reputation.

18. The Importance of Detailed Reviews: Why longer, more detailed reviews are often more valuable.

19. Avoiding the Pressure Game: Steering clear of creating an intimidating atmosphere when requesting reviews.

20. Why a Singular Focus on Google Can Hurt: The potential drawbacks of relying solely on Google for reviews.

21. How to Identify Employee Strengths and Weaknesses: Evaluating your staff's review-gathering skills.

22. The Review Integrity Framework: A step-by-step guide to implementing the Review Integrity Method.

23. Customer Feedback as a Service Improvement Tool: Using reviews to continuously enhance your business's service.

24. Understanding Google's Terms of Service: Staying compliant to avoid issues like removed or hidden reviews.

25. Getting 30% More Reviews Without Reminders: Strategies to increase review responses without sending reminders.

26. The Value of Customer Loyalty in Reviews: How Loyal Customers Can Become Your Most Enthusiastic Reviewers.

27. Improving Review-Asking Skills Daily: Establishing a routine for ongoing improvement in review-gathering techniques.

28. The Importance of Empathy in Review Practices: Demonstrating genuine care for your customers through the review process.

29. Inspiring Employees Through Reviews: Using positive reviews to motivate and engage your team.

30. Going to Bed with a Clear Conscience: Achieving the satisfaction of knowing you've treated your customers with the utmost respect and dignity in your review practices.

WHAT THIS BOOK WILL TEACH YOU In this book, I'll teach you everything I know about creating and impliment a successful review strategy where you and your team will be able to get the highest percentage of your happy customers writing well-written, 5-star reviews (primarily on Google) without coming across as pushy, needy or indifferent. I'm going to show you how to do this following the Review Integrity Method which is a simple four step process: 1) Provide awesome service, 2) Verbally ask your happy customers if they will write a review followoing the Perfect Google Review Request Script. 3) Send them a link to your review sites and 4) Gratiously thank your customers for writing a review. There is much more to this strategy if you want to get to an 80% plus response rate, but that's the gist of the program. In order to accomplish this goal, I will teach you the following steps along the way.

Identify exactly what Google and the other review sites need in the form of a review in order to promote your business to a larger, more targeted audience.

The one and only thing your customers want from you if you want them to write a review and refer your business to their family and friends.

What your employees need from you the manager/owner if you want them to ask for reviews with clarity and confidence.

Why Google and the other review sites will filter your legitamate reviews and what you can do about it.

How to teach your staff to ask for a review following the Perfect Google Review Reqeust Script.

The 5 most common ways your competitors are gathing reviews, and why you want to avoid all of them.

How to quicly identify if your competitors are following the Review Integrity Method, or taking advantage of their customers to get reviews.

The 5 most improtant features you need to look for in review software and what to must avoid.

The 9 reasons why your staff is reluctant to ask for reviews and what you can do to help them overcome their fear of asking.

Help you determine if you should offer a reward for getting reviews and what you must know before putting a reward system in place if you want it to succeed. This is really, really important.

How to insure that most (if not all) of your reviews are 5-star reviews without breaking Google's TOS or the law.

Why responding to customer reviews following our Thank You Strategy is the key to inspiring your staff to ask for reviews and an opportunity repeat business and customer referrals.

How to identify negative reviews that breaks Google's TOS and get them removed.

The one minute exercise you must do every morning to insure that your staff will ask for reviews everyday without fail.

How to get 30% more reviews from customers who do not respond to your initial request without sending them a reminder.

How to create a referral opportunity from your 5-star reviewers.

WHAT THIS BOOK WILL NOT TEACH YOU

There are a lot of books about how to get reviews for your business. They show how to use QR Codes to get reviews, offer your customers rewards for getting reviews, send your customers unsolicited links to your review page along with sending follow-up emails to people who did not respond to your initial request. They will show you how to get your Google link (which I will show you) and put it on your website, social networking sites and in your newsletters which I absolutly do not encourage you to do. They will even show you how to review-gate, send requests in bulk, purchase reviews, get involved in a review community, and a dozen other ways to get reviews. I will show you how these review schemes work and the negative consequences of doing them, but I will not show you how to impliment any of them because they are not in your best interest. If you think you might want to use any of these techniques please read this book first before potentially destroying your business.