Apathy or Anger: Which is worse?

When you send unsolicited requests to your customers asking them to write a review by text or email, they will respond in one of three ways. Here's what you can expect.

1) The vast majority of your customers will respond with apathy. They won't stop what they're doing and write a review for your company, even if your service is outstanding. Responding to an unsolicited review request is highly unlikely. They see your request as nothing more than an irritating gnat landing on their nose. They will flick you away with no thought.

2) A small percentage of your customers will be angered by your thoughtlessness. They will either write a bad review, click on the spam button asking you to never contact them again, or make a mental note that for some reason your company feels comfortable spamming them.

3) Another small percentage of your customers will stop what they're doing and give your company a 5-star rating. Some of them will leave well-written comments that Google wants to promote and potential customers are excited to read, while others will not. If you've ever sent unsolicited review requests you know that the number of people who respond to your request is very low, typically less than 5% if you provide outstanding service and less than 2% if your service is good.

On the other hand, when you follow the Review Integrity Method, and verbally ask your customers if they will write a review following "The Perfect Google Review Request Script," you can easily get response rates over 80%.  Not only that, but the vast majority of those reviews will be well-written, keyword-rich reviews that are helpful, trustworthy, and relevant to the service you provided. These are the reviews that cause Google to share your business listing to a much bigger audience.